You may be already convinced, but wait to see what using Google Shopping Ads can bring you and your potential customers: What are the advantages of Google Shopping for e-merchants? See, it can be difficult to attract qualified clicks through to your site using Text Ads as you are limited in the number of characters whereas Google Shopping Ads are more attractive and take the users straight to the item. They are based on more kinds of information such as price or image and focus more on products and product categories rather than on keywords. Google Shopping Ads: also known as Product listing ads (PLA ads), these ads are meant for brands who are selling online.Google Ads: they only contain text and are simply based on keywords.To display Google Shopping ads, Google is using product data uploaded by merchants via their Google Merchant Center account. To make it simple, it's a comparison shopping engine offering the possibility to search for, compare, and shop all at the same place. Google Shopping, we all know about it, but what is it exactly? You're not sure where to begin? This article will help you to better understand how the Google Shopping process works and how to get your Google Shopping campaigns up and running. After having sent your product data to Google - using the Merchant Center tool - and created a campaign in your Google Ads account, Google will create ads around the web where potential customers can see your products. How Google Shopping works is not as complicated as you think it is. Google is the most used search engine in the world, and you cannot miss such a good opportunity to enrich your e-commerce strategy. boosting the traffic to your website and your physical store.Google Shopping campaigns also benefit you, as retailers by: Online shopping, and specifically online marketplaces - such as Google Shopping - help shoppers to browse a wide range of products based on their search query without having to hop between e-commerce websites. Which merchant does not wish to extend its sales area? We doubt you don't care. ![]() How to take full advantage of Google Shopping with your Magento store We will get back to you very quickly.ĭownloads, Licenses, Upgrades, Invoices. Multi Stock Inventory (MSI) ImprovementĮnhanced Autocomplete for Elasticsearch 6-7Īny question, any suggestion.Google Shopping and Data Feed Management.
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